The role of social media in shaping public opinion.

Social media platforms are rapidly growing and evolving. It plays a major role in forming and driving the public opinion. The public consumes the latest news, information about the world, and other events from social media. For a particular agenda, some powerful people run positive and negative PR on social media platforms. Moreover, Gen Z is very active on social media; they are the youth, so their collective identity, opinion, and outlook hold a lot of value. Other than that, if a large group of individuals agree over something, then many people start following and agreeing with their opinions and beliefs just because of the majority. In addition, there are many people giving their views and opinions on different topics; there’s a lot of variety and variation in the perspectives of every person. Therefore, the users get a choice to relate to whatever they resonate more with. The campaigns and initiatives run on social media platforms are very influential and graphically attractive, so they impact the opinion. Furthermore, personal requests are made by individuals to convince people to believe and understand the gravity of the situation. Social media platforms play a crucial role in shaping public perception; therefore, their influence must be used responsibly to ensure informed, independent thinking.