Marketing is fairly a broad concept. The American Marketing Association defines marketing as "the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.
Marketing concept emphasizes on:
- Understanding and fulfilling needs and wants of the customers.
- Building relationships with the target audience.
- Making products and services readily available and facilitating transactions.
Marketing is a dynamic field, constantly evolving with new technologies and consumer behaviors.
Now a days we have two pillars of marketing.
- Online Marketing
- Offline Marketing
Online Marketing
Online marketing also known as digital marketing.
It refers to the selling and purchasing of goods and services through online.
Here are some channels:
- Social Media Optimization
- Search Engine Management
- Social Media Marketing
- Pay Per Click Advertising
- Email Marketing
- Content Marketing
- Affiliate Marketing
Offline Marketing
It's a marketing effort that takes place outside the digital realm.
Like billboards, print ads, TV commercials, radio spots, event sponsorships, direct mail, brochures etc.
Why invest in offline marketing?
- Targeted reach
- Brand building
- Tangible engagement
- Memorable impact
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