Make in India Scheme- A Great Initiative
Make in India is an initiative by the government of India to encourage companies to manufacture products in India. This program is designed to facilitate investment, foster innovation, enhance skill development, protect intellectual property and build best-in-class manufacturing infrastructure in the country. It was launched by Prime Minister in September 2014 as part of a wider set of nation-building initiatives.
The aim is to transform India into a global design and manufacturing hub. The primary objective of this initiative is to attract investments from across the globe and strengthen India’s manufacturing sector. This program is very important for the economic growth of India as it aims to utilize the existing Indian talent base, creating employment opportunities and empowering the secondary and tertiary sectors.
Make in India needed a different kind of campaign, instead of the typical newspaper advertisements, this exercise required messaging that was informative, well-packaged and most importantly, credible. It had to inspire confidence in India’s capabilities amongst potential partners abroad, the Indian business community, and citizens at large; provide a framework for a vast amount of technical information on 25 industry sectors; and reach out to a vast local and global audience via social media and constantly keep them updated about opportunities, reforms, etc.
The Department for Promotion of Industry and Internal Trade (DPIIT) worked with a group of highly specialized agencies to build brand new infrastructure, including a help desk and a mobile-first website that simply contain information. The focus of the Make in India program is on 25 sectors. These include automobiles, automobile components, aviation, biotechnology, chemicals, construction, defense manufacturing electrical machinery, electronic systems, food processing, IT & BPM, leather, media and entertainment, mining, oil and gas, pharmaceuticals, ports and shipping, railways, renewable energy, roads and highways, space, textile and garments, thermal power, tourism and hospitality, and wellness.
DPIIT initiated this process by inviting participation from Union Ministers, Secretaries to the Government of India, state governments, industry leaders, and various knowledge partners. A National Workshop on sector-specific industries in December 2014 brought Secretaries to the Government of India and industry leaders together to debate and formulate an action plan for the next three years, aimed at raising the contribution of the manufacturing sector to 25% of the GDP by 2020. This demonstrated the transformational power of public-private partnership and has become a hallmark of the Make in India initiative.
In a short period, this initiative grows a lot with a transparent and user-friendly system. The ministry has engaged with the World Bank Group to identify areas of improvement. Now, the credibility of India becomes stronger. There are visible changes in the business sector of India as this program opened doors for investors and promoted entrepreneurs. Now India is on its way to becoming the largest and most powerful economy.
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