Is AdSense working for you? Are you frustrated at your inability to make big money from AdSense regardless of your best efforts? Wonder if you will ever make real money from your blog? Well, read on, for I'm going to show you how to increase AdSense CPC the quick and easy way.
But before that, let's quickly walk you through the basics. CPC means "Cost Per Click". What's that? It means advertisers who use the AdSense program pay Google every time someone clicks on their adverts. When you join the AdSense network, you will be running AdSense ads on your blog or web pages and get paid 68% of the bid price for the advert - the rest goes to Google.
So if Google gets paid $4 for every click made on a specific ad for a certain keyword, you will get paid $2.72 every time a visitor to your website clicks on that ad, the one that is placed by Google on your web page.
Now, if you want to make real money from the AdSense program, you should try to maximize the CPC price. This means having the right kind of adverts on your web pages, the sort that make you the most amount of money per click.
You cannot decide the CPC of the ads that are placed on your blog. All you can do is to build your website or blog in such a way that Google places high value adverts or those with higher CPC on your web pages. Google decides where to place the ads through an automated system.
Why Click Through Rate (CTR) Matters
There is another important thing you need to keep in mind in this context, apart from the CPC. It is called the CTR or the Click Through Rate. The CTR is the percentage of visitors that click on the ads on your web pages.Ideally you will want more visitors that click on the ads than those who just read your blog posts and ignore the ads completely. You will want a higher CTR in order to increase AdSense CPC. Is that clear enough?
So, if you have a CTR of 4% with a CPC of $1.5 - which indicates that 4 visitors of every 100 click on your ads - that is much better than a CTR of 2% with a CPC of $2.40. With the first, you will make $20.40 a day if you have a daily traffic of 1,000 visitors, and with the second, you will only make $16.32 a day from a daily traffic of 1,000.
So, it's not enough to have a high CPC, you also need a high CTR. That's why, to make big money from your blog, you will need to focus on increasing AdSense CPC as well as the CTR.
Now, before I give you tips on boosting your AdSense CPC, let's try to understand why your current AdSense CPC is so low.
Reasons why your AdSense CPC is Low
- Niche
Your website or blog belongs to a less profitable niche, one where your audience doesn't click on the ads. So if you have a blog that covers politics, for example, it's not your fault that you have a low CTR, it may have to do with your niche. Now, real estate blogs on the other hand, they have high CTRs. - Geography
It has to do with where your audience comes from. If much of your audience is located in a country where the clicks don't cost much, then you will have a low CPC as well. - Mobile
Maybe your website isn't mobile friendly as yet. Since the Mobile-Friendly update launched on April 21, 2015, Google penalizes websites that are not mobile friendly, through lower position on the SERPS and lower CPC values. - Programmatic media buys
Programmatic buying by advertisers has resulted in a massive slump in income for many bloggers that depend on Google AdSense for a living. Nothing you could do about that.
- Blocked advertisers
You may have blocked a few advertisers for many reasons. You may have blocked your competitors from advertising on your site and you may have blocked a few companies whose policies you don't agree with. Well, the problem with that is that you will get penalized for this by AdSense through lower CPCs. - Video
You may have a successful YouTube channel, but the placement of YouTube ads on your website or blog has meant that the money is going to YouTube and not to AdSense. So you have a lower CPC. - Poor targeting
It's the advertisers' fault! They have no clue on how to target the right blogs for their products or services. So you have a men's fashion blog and for some strange reason you get adverts for women's fashion and accessories. Well, it's poor targeting by the advertisers, not your fault, but that lowers your CTR and CPC. - Economy
There is little you can do when there is a recession in your country or across the world and people are just not buying enough. So advertisers have no choice but to limit their marketing expenditure and your CPC suffers as a consequence. - Seasonality
It could be a seasonal thing. If you have a blog that offers match day predictions for the English Premier League, you won't have too many visitors during the off season when there are no matches played. So you will have a lower CPC at this time. Similarly, if you promote gifts or greeting cards on your website, you will have high CPC ads during the Holiday Season, and lower CPC ads for the rest of the year. - Ads sizes
Not all ads are the same. Some ads convert much more than others. Not having enough converting ads can reduce your CPC. Pay attention to the size of the ads - there are some sizes that convert better. - Improper ad placement
You have violated AdSense ad placement policies in some way without actually realizing it, and have been penalized by Google for it. Google has strict policies on the ads, and they frown upon the practice followed by some publishers where they trick users into clicking on the ads. This has to be avoided at all cost.
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