What is one
of the most important factors that needs to be done correctly for an
organization to grow when their product is of good quality and have an
affordable price? It’s promotion. The organization needs to ensure that they
are promoting themselves properly to wide range of the population so that more
people can know about them and their business can grow.
Promotion is
basically communicating with your customers or prospective customers with aim
of informing them about your product and persuading them to make an immediate
purchase. In this, you will have to describe your product’s features,
availability, use and more important things that will earn you brownie points
and make the customer buy it.
There are
different ways of promoting yourself and one can use a combination of such ways
to grow their business. Let’s have a look at these tools.
1.ADVERTISING
It is the
most commonly used tools of promotion. Does not need any explanation as we come
across a hundred of ads every day.
In a formal
language, advertising is any paid form of presentation or promotion of the
product by the marketer. It includes the provision of the information about the
product in detail so that the buyer would take an action in favor of the
marketer.
The most
commonly used modes by the companies to advertise themselves have been
televisions, newspapers, magazines and radios. Although, since the past few
years, digital marketing has also been gaining attention impressively. More and
more people are opting for this method as it is easier and more affordable to
use. Plus, it reaches out to more masses considering the whole world is
connected online now due to the pandemic.
It can be
very surely said that advertisement plays a major role in the success of a
business.
2.PERSONAL
SELLING
It is
usually the oral presentation of the product to one or more consumers with the
aim of making them buy it. For this method, a salesperson is appointed by the
company who goes from door to door of the customers to explain them about the product
make a sale. It is generally more time taking and costlier than advertising.
Also, it is not possible for a human to go around in every corner of the nation
to promote the product therefore, the mass reach is very low here. One plus
point though, in personal selling, the seller gets an immediate and clear
feedback from the customer which may not be possible in the case of advertisement.
3.SALES
PROMOTION
These are
basically the short-term schemes initiated by the company to attract more
customers and make them buy the product. All promotional efforts other than
advertising and personal selling comes under this. Some of these techniques may
include free shipping or free return of the product, any giveaways,
competitions with rewards, flash sale of 60-80% off and lot more. These type
incentives attract a large number of people which increases the customer base.
4.PUBLIC
RELATIONS
These mean
the programs organized by a company to protect the image of their product or
themselves, for that matter, in the eye of the public. The business needs to
communicate with its buyers, investors and suppliers since they play a major
role in increasing the sales and profit of the company. Therefore, they need to
have a good public image constantly so that these people would be loyal to
them. A bad image may harm the reputation of the company and eventually people
would start to back-off from them since they do not want to be in touch with a
unsavoury reputed company.
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